Read to know about SMS Vs Whatsapp Which One is Better. In a world where people have numerous options for how they want to buy something, mobile touchpoints become the key differentiator. As a result, customers are using more and more mobile channels to engage with businesses at crucial points throughout their customer lifecycle. For example, they may make purchases or share service updates as soon as possible.
It can be daunting to decide which channel to use for your business communication as there are many channels such as Telegram, Whatsapp, Facebook Messenger, RCS, etc. But if you look at how fast and efficiently these channels reach your customers, it’s easy to see why they would be winning options.
Although the decision to use SMS or WhatsApp for communicating with your customer base is difficult, we have prepared this blog post which will take you through some of their advantages.
Benefits of SMS
Works on Mobile Network
SMS, or Short Message Service, is an intelligent way of communicating via text message. You can use it whenever or wherever without having an internet connection.
SMS is All-Over
The inbuilt messaging capabilities of all phones (including feature ones) are a great way to stay up-to-date with the latest happenings without having to download an app.
High Open and Reaction Rates
SMS has been proven to be an effective form of communication with a high open and response rate. SMS is the most convenient way to communicate with your customers. The power of SMS marketing is undeniable. From critical messages like alerts and OTPs, businesses can also pre-plan promotional campaigns to make the most out of this channel for your business!
Benefits of Whatsapp Platform
Multimedia Messaging Capabilities
Media-rich messages are now more accessible than ever before. You can share text, audio files, and video clips with your WhatsApp contacts! As a result, businesses can offer their clients a superior customer experience by sharing information about their available products and services. They also benefit from being able to show demos or even order catalogs through this app.
WhatsApp is the ultimate tool for businesses to build their brand. It has an authentic and verified profile that includes everything from the company logo or image to all your contact information.
It means that your messages are private and secure. No one, not even WhatsApp, can see what you’re sending!
By using this service, you can be sure that your information will remain confidential.
Which one should you use: Whatsapp Vs. SMS
The best way to decide which channel is right for you is to look at needs and goals, regardless of size or industry classification. If you want to reach a global audience with your message, then WhatsApp is the way. But if budgeting isn’t as essential and cost may not pose too much of a problem for sending messages locally or regionally within one country – SMS could be more cost-effective. You need to find out which channel is going best with your customer base and then communicate in that specific way.SMS vs Whatsapp
The best way to maximize the benefits of these channels is by using them complementarily. At SMS Local, we use SMS for all time-sensitive messages like OTPs and notifications. For service announcements or interactive promotions on WhatsApp messaging platform and you can see more Here Author SMS Local.