SMS vs social media: Reach

In the age of digital marketing, it’s crucial to clearly understand which channels will help you reach the most people. After all, marketing aims to put your message in front of as many potential customers as possible, right? With that in mind, let’s look at two of the most popular digital channels—SMS vs social media—to see which one has greater reach.

The answer may surprise you. While sms social media certainly has its advantages—it’s free, for one thing—the reach of SMS far exceeds that of any social media platform. Here’s a look at some numbers to illustrate this point:

 

 

SMS

When you send an SMS, you can be reasonably sure that the intended recipient will see it. SMS messages are personal – they come through on people’s phones, almost always within arms’ reach. Also, most people have their phone notifications turned on, so they usually know immediately when they have received an SMS. Because of this, SMS typically has a very high open rate (the percentage of people who open and read your message). 

The only potential downside to SMS is that you can only send messages to one person at a time. So if you want to reach many people, it would take quite a bit of time to send everyone an individual text manually. 

Social media 

Social media offers a wide range of potential benefits in terms of reach. First, social media platforms have a much larger audience than SMS – Facebook alone has 2.6 billion monthly active users! In addition, social media posts can be easily shared by users, which means that your message has the potential to reach an even larger audience than just your followers or friends list. 

The downside to social media is that there is no guarantee that people will see your post. For example, Facebook’s algorithm decides which posts appear in users’ newsfeeds based on a variety of factors like engagement and relevance. So even if you have a large number of followers, there’s no guarantee that they’ll all see your post unless it gets a lot of likes, comments, and shares. 

As you can see, SMS has a significantly greater reach than social media—so if you’re looking to put your message in front of as many people as possible, SMS is the way to go. Nearly all texts are opened and read, and people are much more receptive to receiving marketing messages via text than any other channel. So if you’re not already using SMS as part of your digital marketing strategy, now is the time to start!

 

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