Text blast software has become an invaluable tool for small businesses in recent years. This type of software allows companies to instantly reach hundreds or thousands of customers or prospects via SMS text messaging right from a computer or smartphone. With open rates over 98% and engagement levels unmatched by email, text messaging represents an enormous opportunity for small businesses to connect with existing customers and expand their reach to new ones.
As consumers continue to shift towards mobile messaging as their preferred way to communicate in real-time, small businesses that aren’t taking advantage of text blast software are missing out on the chance to capture customer attention and drive revenue through this instant, personal, and cost-effective channel. The use cases, capabilities, and benefits of easy-to-use texting solutions reveal why this technology is becoming crucial for small business success in 2023 and beyond.
What is a Text Blast?
Text blasts are a powerful tool that can be used to reach a large group of people with a single message. They are often used for emergency alerts, marketing campaigns, and other time-sensitive communications.
Businesses and organizations can use text blasts to:
- Send emergency alerts: Text blasts can be used to quickly and easily notify people of an emergency, such as a fire or a natural disaster. This can help to save lives and property.
- Promote sales: Businesses can use text blasts to promote sales, events, and new products. This can help to drive traffic to their stores or websites and increase sales.
- Build relationships with customers: Text blasts can be used to send personalized messages to customers, such as birthday greetings or thank-you notes. This can help to build relationships with customers and create a sense of loyalty.
Text blasts are a cost-effective way to reach a large audience quickly and easily. They are also a great way to get people’s attention and make sure your message is seen.
Here are some tips for creating effective text blasts:
- Keep your messages short and to the point. People are more likely to read and respond to text messages that are short and to the point.
- Use clear and concise language. Avoid using jargon or technical terms that your audience may not understand.
- Personalize your messages whenever possible. This will make your messages more relevant and engaging for your recipients.
- Use a call to action. Tell your recipients what you want them to do, such as visit your website, make a purchase, or sign up for your newsletter.
- Test your messages before you send them. Make sure your messages are formatted correctly and that they appear as you intended on different devices.
By following these tips, you can create effective text blasts that will reach your target audience and achieve your marketing goals.
How businesses are using text blast services to reach their customers
Text blast apps and services are becoming increasingly popular with organizations of all sizes. Here are some of the ways they’re using SMS blasts to reach their target audiences:
- Text Blasts For Marketing: Text message marketing is a powerful tool that can help businesses reach their target audience and achieve their business goals. With high open rates and redemption rates, text message blasts are a great way to engage customers, promote sales and events, send reminders, provide customer service, and build relationships. If you’re not using text message marketing yet, now is the time to start!
Text messaging for employee communication: Text messaging is a powerful tool that businesses can use to engage employees and improve communication. It’s more personal and direct than email, and it’s more likely to be read. Text messaging can be used to send announcements, schedule meetings, answer questions, collect feedback, and celebrate successes. If you’re not already using text messaging for employee communication, I encourage you to give it a try. It’s a great way to get information out to your team quickly and efficiently, and it can help you build stronger relationships with your employees.
SMS Blasts for Event Organizers: SMS blasts are a powerful tool that event organizers can use to reach their target audience and promote their events. They’re more likely to be read than emails, more personal, and more immediate. SMS blasts can be used to send event reminders, share important event information, promote the event on social media, collect RSVPs, collect contact information, and send out surveys. If you’re an event organizer, SMS blasts are a great way to keep your attendees informed and engaged.
Alert SMS Messages: Text messaging is a powerful tool that organizations can use to communicate with their communities during an emergency. It’s more likely to be read than emails, more personal, and it can be delivered instantly. Text messaging can be used to send alerts, instructions, and updates during an emergency, helping to keep people safe and informed.
How to Send a Successful Text Blast with Our Service
Our text blast service makes it easy to send messages to a large group of people with just a few clicks. Even if you don’t have technical expertise, you can master it all in three simple steps.
- Create a list. The first step is to create a list of contacts that you want to send your text blast to. You can do this by creating a textword, which is a word or phrase that people can text to your number to subscribe. Once they text the textword, their phone number will be added to your list.
- Build your list. If you don’t have any subscribers yet, you can start building your list by gaining new opt-ins. People typically opt in by texting a keyword to a 5 or 6 digit number called a short code. You can also import people who have already subscribed to your text blast list from another service. It’s important to remember that each person on your list must have explicitly opted in to receiving texts from you, in order to remain legally compliant.
- Send your text blast. Once you have a list of subscribers, you can start sending SMS blasts. This is where it gets fun! All you have to do is select which list you want to send your blast to, compose your text message, and then send it on the spot or schedule it to be sent at a later date.
How do text blasts benefits you?
Sending bulk text messages, also known as text blasts, can provide multiple benefits for businesses and organizations. Here are some of the key ways text blasts can help you:
- Reach a large audience instantly: You can send the same message to hundreds or thousands of people with just one click. This allows you to get important information and offers out to a big group efficiently.
- Drive traffic and boost conversions: Include clickable links, coupons, event details, etc. in your text blasts to motivate people to visit your website, make a purchase, register for an event, etc. This can result in more sales, signups, and other desired actions.
- Send timely alerts and reminders: Text blasts allow you to reach customers and contacts right away with time-sensitive content. You can send last-minute event updates, shipping notifications, appointment reminders and more.
- Segment and personalize messages: Many text blast services let you target different groups with customized messages. You can tailor content to specific demographics, interests, purchase history and more.
- Generate buzz quickly: Text blasts are great for building excitement and spreading the word about sales, new products, grand openings and other announcements. Their brief format allows you to generate buzz fast.
- Achieve better open and response rates: People are very likely to open and read texts, and text blasts typically see higher response rates than email. This makes them an efficient way to get your message out.
- Provide an opt-in subscriber list: Collecting phone numbers for your text blast list gives you an valuable, permission-based audience to market to directly.
So in summary, properly leveraging text blasts gives you a fast, affordable broadcast channel to connect with customers in a personal way that drives results. The ability to reach people instantly, spark actions, and boost engagement makes text blasting a useful addition to your marketing arsenal.
Here are some of the reasons why customers love our text blast service
We’re proud to have a 4.8-star rating on Capterra, with thousands of positive reviews from our customers. Here are just a few reasons why our customers love us:
- Support from people who care: Our customer care team is here to help you with anything you need. We’re available 24/7 to answer your questions, troubleshoot problems, and help you get the most out of our text blast service.We care about our customers and we want to make sure you have a positive experience with our service. That’s why we have a world-class customer care team that is always available to help.
Text marketing made easy: Text blasts are a powerful way to reach your target audience and achieve your marketing goals. But they can be complicated to set up and manage. That’s where we come in. We simplify text marketing so you can focus on what you do best: running your business. We take care of the technical stuff, so you can create and send text blasts in minutes, without any coding or design skills.
- Flexible pricing: Smslocal’s flexible pricing plans give you the freedom to choose the plan that best suits your needs at the moment. This means you can save money and grow your business without having to worry about your text blast costs. If you’re looking for a text blast service with flexible pricing, then Smslocal is the perfect choice for you. Sign up for a free trial today and see for yourself how it can help you grow your business.
Multi-channel engagement: In addition to reaching your contacts through automated text messages, you can have one-to-one conversations with them through peer-to-peer texting and phone calls.
The difference between group texts and SMS blasts
|Features||Group Texts||Text Blasts|
Gracefully Handles Replies
Allows Opting Out
Here are some examples of when you might use a group text vs. an SMS blast:
Text marketing compliance: What you need to know
The Telephone Consumer Protection Act (TCPA) regulates how text blasts can be sent. The CTIA, the wireless trade association, works with cellular carriers to support these regulations and ensure SMS blast services are upholding the necessary rules.
Here are some of the key TCPA compliance requirements for text blasts:
- Obtain consent: You must obtain explicit consent from recipients before sending them text messages. This means they must actively opt in to receive text messages from you, either online or by texting a keyword to a short code.
- Provide information: You must provide recipients with clear and concise information about who you are, how often you will text them, and how they can opt out of receiving future messages.
- Use a compliant text blast service: A reputable text blast service will be familiar with the TCPA compliance requirements and can help you stay compliant.
If you’re not sure whether your text blast campaigns are compliant with the TCPA, it’s always best to consult with an attorney.
Smslocal is committed to helping you stay compliant
Smslocal is a compliant text blast service that can help you stay compliant with the TCPA. We offer a free SMS compliance guide and our platform is designed to make it easy to satisfy the necessary guidelines. From auto-generating your terms and conditions, to inserting required verbiage in messages where required, you can be confident that you’re partnering with an SMS text blast service that’s well versed in cellular compliance.
Sign up for a free trial today and see how smslocal can help you stay compliant with the TCPA and send text blasts that reach your target audience.
How to choose the best SMS blast service for your needs
There are many SMS blast services out there, but not all of them are created equal. Here are a few things to keep in mind when choosing an SMS blast service:
- Ease of use: The service should be easy to use, with a user-friendly interface. You should be able to create and send text messages quickly and easily.
- Free trial: Most SMS blast services offer a free trial so that you can try them out before you commit to a paid plan. This is a great way to make sure that the service is right for you and your needs.
- Features: The service should have a wide range of features, especially if you’re using it for marketing. You should be able to create customized text messages, track the results of your campaigns, and manage your contact lists.
- Mobile app: The service should have a mobile app so that you can manage your text messages on the go. This is especially important if you’re sending text messages to customers or clients.
- Opt-in methods: The service should offer multiple opt-in methods, such as text to join and web forms for opt-in. This will help you to grow your text list and ensure that your messages are only being sent to people who have opted in to receive them.
- Cellular compliance: The service should follow all of the best practices for handling opt outs, disallowing the uploading of numbers without proving prior opt-in consent and keeping records of all messages in and out. This will help you to stay compliant with the law and avoid any penalties.
By keeping these factors in mind, you can choose the best SMS blast service for your needs.
With open rates that crush email, real-time delivery, and nearly universal compatibility across mobile devices, SMS text blast software has emerged as a vitally important channel for small businesses. As consumers rely on mobile messaging for timely communication, text blasts enable companies to cost-effectively command customer attention when it matters most.
Powerful text blast software tailored for small business teams makes it easy and affordable to reach customers in an instant, drive engagement, personalize communication, and encourage loyalty over the long-term. In 2023 and beyond, text messaging cannot be ignored. Integrating user-friendly text blast software into the marketing mix is becoming crucial for forward-thinking small businesses across industries seeking to connect with consumers and grow.