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Track SMS marketing

Tracking SMS

Table of Contents


An SMS tracker is software that collects precise data on the delivery and content of text and photo messages. It enables anyone to examine a single message or a set of messages to determine delivery patterns, encoding information, and error situations.

There are numerous points of failure between the time you (or your application) start a new message and the time it reaches the recipient’s phone screen. We take it for granted that an SMS or MMS would come quickly and without incident. Nonetheless, it almost always does. In each scenario, this indicates that the message was correctly delivered by the handset or application, encoded and segmented for the downstream carrier, successfully crossed the worldwide carrier network, and was assembled and displayed correctly on the recipient’s handset. If something goes wrong along the road, an SMS tracker can help you figure out what went wrong promptly. It can detect when a delay or failure condition occurred, as well as which component of the communication chain was to blame.

What Is SMS Tracking?

SMS tracking, also known as SMS analytics, allows you to monitor the performance and effectiveness of your SMS marketing campaigns. It provides insights into how your subscribers are interacting with your messages by tracking details like:

Open rates: The percentage of subscribers who opened your message. This helps determine how engaging your subject lines and content are.

Click-through rates: The percentage of subscribers who clicked any links in your message. This shows how compelling your call-to-action is.

Conversion rates: The percentage of subscribers who took a desired action after clicking a link like making a purchase or signing up for a trial. This indicates how well your messaging is achieving your business goals.

Location: The geographic areas where most of your opens and clicks are coming from. This can help with targeted local marketing.

Time of opens: The days and times when your subscribers tend to open and read your messages. This allows you to determine the best time to send for maximum engagement.

Device types: Whether your subscribers are mostly opening on mobile phones, tablets or desktops. This influences how you design your messages for optimal viewing.

Unsubscribe rates: The percentage of subscribers who unsubscribed from your messages. Lower unsubscribe rates mean higher subscriber satisfaction and retention.

By closely monitoring these key metrics, you gain valuable insight into your subscribers’ behaviors and preferences. You can then optimize your SMS marketing strategy by improving your content, target segmentation, frequency, and more. The end result is higher open and click rates, increased conversions, lower opt-outs, and an overall better experience for your subscribers.

The Benefits of Tracking Your SMS Marketing Campaigns

Are you concerned about who your youngster is conversing with? Do you have staff whom you need to keep an eye on? Do you want to know what’s said in these conversations? It is now feasible using free call and sms tracker online. This functionality can also be used to protect against academic harassment or the disclosure of sensitive company information.

To get the most out of your SMS marketing campaigns, you need to track the results. Silent SMS location tracking provides insights into how your messages are performing so you can optimize your efforts and achieve the best results.

Increased Engagement

Tracking your SMS campaigns allows you to see open and click-through rates, which indicate how many recipients engaged with your messages. You can then adjust the content, timing and targeting to boost future engagement.

Improved Conversion Rates

Seeing which messages and offers drove the most conversions helps you focus your SMS strategy. Track call-to-actions, URLs, promo codes and more to determine what resonates most with your audience.

Enhanced Customer Understanding

Analyzing SMS tracking data provides a wealth of information about your customers and their behaviors, needs and interests. You gain visibility into their location, device usage, most active days and times and preferred content. Use these insights to provide more relevant, valuable messages.

Optimized Spending

When you know which messages are most effective, you can allocate your SMS marketing budget more efficiently. Focus funds on high-performing campaigns and make changes to underperforming ones. Tracking results helps maximize your return on investment.

Future Success

The data and knowledge gained from SMS tracking translates to future success. You have a blueprint for creating engaging, relevant content and campaigns tailored to your audience. You can also set benchmarks and metrics to measure the impact of optimization changes over time.

SMS tracking is essential for excelling at SMS marketing. Analyzing how your messages perform provides actionable insights to boost customer engagement, increase conversions, gain valuable customer understanding, optimize your spending and set yourself up for future success. When you know what’s working, you can do more of it and achieve the results you want.

What are the benefits of using SMS & MMS tracking?

Mobile Tracker Free lets you view all SMS and MMS messages sent or received by the target device, including those that have been deleted.

You can see:

  • Each SMS / MMS message’s content
  • If there is a message sent or received, the message type
  • The sender’s or recipient’s name
  • The message’s date and time
  • The phone’s position and GPS coordinates at the moment of sending or receiving the message

How does an SMS tracker work?

An SMS tracker works by intercepting the SMS messages that are sent and received by a phone. The tracker then records the delivery status, encoding, and error conditions of each message. This information can then be viewed by the user of the tracker.

Delivery Status

A SMS tracker provides real-time information about the status of a message, including when it is queued, sent, successfully delivered, or not delivered by the carrier. It also provides helpful error information for delivery failures, such as when:

  • The receiving phone is turned off or unavailable.
  • The phone number cannot receive SMS, possibly because it is not a mobile number or is blocked.
  • The content of the message violates the carrier’s rules.
  • Too many messages are sent too quickly.


With SmsLocal, you have the ability to receive direct notifications about the delivery status of your SMS through a webhook, which is a user-defined HTTP callback. The following guide will explain how to set up this feature.
You can also access detailed information about individual messages through the web-based Console view. It will appear similar to the example below:

Message Content

The content of your message can determine how it is sent (as an SMS or MMS) and what encoding mechanism is used. Different carriers around the world use different encoding methods, which can sometimes affect how your message appears to the recipient compared to how you sent it.
With an SMS Tracker, you can learn how the message content was formatted or encoded, and you can log the actual text and picture content for compliance purposes.
Furthermore, you can use services like IBM Watson to retrieve sentiment and keyword analysis about the messages. This allows you to gain insights into the overall content of a group of messages without having to read each one individually.

Conversation Tracking

You also have the ability to track SMS conversations between two specific phone numbers using HTTP cookies. To do this, you must create a unique cookie for each pair of phone numbers involved in the conversation and store the messages sent between them. For example, the cookie used for messages between 650-555-2222 and 212-555-9999 will be different from the cookie used in a text conversation between 408-555-3333 and 925-555-1111.

User Actions

While infrastructure can provide valuable information about delivery and content, direct user feedback is irreplaceable. SmsLocal, for instance, programmatically collects information about user actions related to an SMS. By using SmsLocal’s API, you can build an application where users can:

  • Receive a passcode via SMS and enter it into a website or app.
  • Enter a temporary password.
  • Reply to a message with a call or SMS.
  • Click on a unique link provided in a message.
You can then analyze these actions to identify network issues and improve message delivery rates. An sms tracker web utilizes network data, various monitoring techniques, and direct user feedback to enhance delivery and give you a comprehensive view of the messages you send and receive. It provides you access to this data and helps inform carrier routing decisions to ensure your messages are consistently delivered quickly and reliably.

Monitoring Open Rates With SMS Tracking

SMS tracking allows you to monitor the open rates of your SMS marketing campaigns. By tracking opens, you gain valuable insights into how your messages are being received and which ones resonate most with your subscribers.

Viewing Open Rates

Once you’ve sent an SMS campaign, you can view its open rates in the SMSLocal dashboard. Go to the “Campaigns” page and locate your message. The “Opens” column will display the percentage of recipients who opened your SMS. You can also click into the campaign for a more detailed opens report, including:
  • Opens over time: See how opens accumulate from the first hour of sending through the lifetime of the campaign. Look for spikes that may indicate the best times to reach your subscribers.
  • Geographic opens: View opens by country and region. This can help determine where your SMS marketing is most effective.
  • Device opens: See the percentage of opens on iOS vs Android devices. Tailor future messages to optimize for the platforms your subscribers prefer.
  • Individual opens: For smaller campaigns, you may be able to view opens on a subscriber-by-subscriber basis. Look for any contacts who haven’t opened to potentially remove from future campaigns.

Improving Your Open Rates

There are several best practices you can follow to increase the open rates of your SMS messages: • Personalize your messages using subscribers’ first names. People are more likely to open messages addressed directly to them. • Keep your message concise while conveying value. Subscribers appreciate SMS that are short, clear and useful. • Send messages at optimal times. Pay attention to when your open rates spike and focus sends during those periods. Early mornings or mid-afternoons often work well. • Review and remove non-openers. If a contact never opens your SMS, they likely won’t engage in the future. Remove them from campaigns to improve your overall open rate. • Promote your SMS program to build your list. The more subscribers you have, the higher your potential open rates. Market your SMS on social media, email, and your website. • Test and optimize. Try different wording, lengths, and send times to determine what resonates most with your subscribers. Make data-driven decisions to increase opens. SMS tracking provides actionable insights to boost engagement with your SMS marketing campaigns. By monitoring open rates and optimizing based on your learnings, you’ll reach more subscribers and drive better results.

Using Click Tracking to Optimize Your SMS Links

To fully optimize your SMS marketing campaigns, you need to track the performance of your SMS links. SMS click tracking allows you to see which links in your messages are getting the most clicks so you can refine your messaging and better engage your subscribers.

Enabling Click Tracking

To enable click tracking in SMSLocal, simply insert the URL you want to track into your SMS message. Our system will automatically generate a trackable link and replace the URL in your message with it. Your subscribers will receive the trackable link which will redirect them to your original URL when tapped.

Viewing Your Click Data

In your SMSLocal dashboard, you can view a detailed breakdown of your click data. This includes:
  • The total number of clicks for each link
  • A click-through rate percentage showing how many subscribers tapped the link
  • A timestamp showing when each click occurred
  • The phone number that clicked the link

Optimizing Your Messaging

Analyzing your click data can help you optimize your SMS campaigns in several ways:
  • Focus your messaging on the links and offers that get the highest click rates. This shows you what resonates most with your subscribers.
  • Refine the messaging around links with lower click rates to make them more compelling. You may need to be more specific about the offer or highlight key benefits.
  • Identify the times of day when subscribers are most engaged with your messages based on when clicks are highest. Send important offers or announcements at those peak times.
  • See which subscriber groups are most interested in certain types of offers or content based on who clicks which links. Tailor future messages to match those interests.
  • Track how long it takes for click rates to drop off after a message is sent. This can help you determine the ideal frequency for your SMS campaigns.
Using click tracking and optimizing based on the data is key to running a successful SMS marketing program. Continually refining and improving your messaging will lead to higher engagement, more link clicks, and better results from your SMS campaigns. It’s crucial to understand your Google SMS marketing campaign’s return on investment in the quick-paced world of digital marketing. Fortunately and  Google Analytics offers a simple method for tracking your google SMS marketing campaigns and gaining insightful data. You may learn what works and doesn’t by using this guide to set up Google Analytics tracking for your Tracking SMS campaigns. but You may enhance your ROI and maintain a finger on the pulse of the newest google track SMS marketing trends by understanding the performance of your campaign and making the required adjustments.

How to Set Up SMS Tracking in SMSLocal?

To set up SMS tracking in SMSLocal, follow these steps:

Enable Tracking in Your Account

Log in to your SMSLocal account and navigate to the “Tracking” page under the “Settings” menu. Toggle the switch next to “Enable SMS Tracking” to turn on the feature. This will allow you to view reports on the performance of your SMS campaigns.

Choose Your Tracking Options

Select how you want to track your SMS messages. The two options are:
  • Track Clicks: This will allow you to see how many recipients clicked any links in your SMS messages. Enable this to gain insight into your audience’s level of engagement.
  • Track Replies: This option will track any replies or responses to your SMS messages. Enable this to monitor feedback and engage in two-way conversations with your subscribers.
You can enable one or both options depending on your needs.

Add Tracking Codes to Your Messages

To start tracking your SMS messages, you’ll need to add tracking codes to the content. These are short codes that get inserted into your messages and allow the system to monitor clicks and replies. The click tracking code is: {click_link} The reply tracking code is: {reply_code} Simply insert these codes into your SMS content in place of any links or at the end of your message. For example: Check out our latest product! Visit {click_link} to learn more. Reply {reply_code} to get 10% off your next order!

View Your Tracking Reports

Once your messages have been delivered, you can view tracking reports to see how your subscribers are engaging. Go to the “Reports” menu and select “SMS Tracking.” Here you’ll find data on:
  • Clicks: The number of times your click tracking link was tapped. See which links are getting the most interest.
  • Replies: The messages sent in reply to your SMS. View replies to gain valuable customer feedback and insights.
  • Most Active Subscribers: See which of your subscribers are the most engaged based on their clicks and replies. Target them for future campaigns.
SMS tracking provides powerful insights into how your audience interacts with your SMS messages. Monitor your reports regularly to optimize your mobile marketing and better engage your subscribers.

The Character Of Google Analytics In SMS Marketing Campaign

Google Analytics is a powerful web analytics solution that offers companies insightful data on the traffic to their websites. It monitors and reports information on website traffic to gauge the efficacy of marketing initiatives and pinpoint areas in need of development. After that, You may decide on your Google track SMS marketing plan and narrow down your target demographic by knowing where and how your website traffic originates from. Any company that takes its internet presence seriously needs Google Analytics.

What is UTM, and How Can It Help An Tracking SMS Campaign?

Urchin Tracking Module (UTM) codes are a crucial tool for evaluating the success of your digital marketing activities and it shortcodes that you can add to any URL to Track SMS marketing the advancement of your campaign throughout all online mediums. So this particular data is subsequently transferred to Google Analytics, however, provides a clear view of what is and isn’t working. And you could know arketing dollars are being used wisely. Tracking SMS Without UTM codes, you could lose out on important information that could be the difference between failure and success for your company.

Advantage of UTM

There are many benefits of using UTM. You can fine-tune your marketing plan for better results by tagging your links with a UTM code that allows you to observe precisely how consumers engage with your website. After that, UTM tagging offers valuable information about the types of user behavior on your site. This data can segment audiences and target specific clients with tailored promotions. So any company that wishes to maximize the return on investment from its marketing effort must use UTM tracking. So stop waiting and start tagging your links right away with Smslocal messenger.

Tips for Improving Your SMS Tracking Data

To get the most out of your SMS tracking data, follow these tips:

Review Aggregate Data Regularly

Analyze your overall SMS marketing metrics at least monthly to identify trends. Look at open rates, click-through rates (CTR), conversions, and other key performance indicators (KPIs) over time. Notice any significant changes or patterns to optimize your future SMS campaigns.

Track Individual Campaigns with SMS tracker App

In addition to aggregate reports, evaluate the success of each individual SMS promotion. See which messages and offers resonate most with your subscribers. You may find certain days of the week, times of day or types of content perform better. Apply these insights to enhance future campaigns.

Check Conversion Rates

Track how well your SMS messages convert readers into customers or leads. Monitor not just clicks but actions like purchases, sign-ups, downloads or inquiries. Conversion rates show the true return on investment (ROI) of your SMS marketing efforts.

Analyze Recipient Behavior

See which subscribers engage most with your SMS messages. Look at open and click-through rates by customer segments like age, location or purchase history. You may detect opportunities to tailor content to different recipient groups. However, avoid making assumptions based on personal attributes.

Review Keyword Clicks

If you include links in your SMS messages, analyze which keywords and phrases receive the most clicks. Keywords can point you to the content and subjects that most interest your subscribers. Use this information to optimize both your SMS content and the landing pages you link to.

Check For Dead Links or Non-Deliverables

Be sure any links, phone numbers or email addresses included in your SMS messages remain active and valid. Also, look for any messages that did not reach recipients due to issues like invalid phone numbers. Update your SMS contact list regularly to maximize message deliverability.

Survey Subscribers For Feedback

For the best insights into your SMS campaign success, ask your subscribers directly. Occasionally survey them with simple questions about their preferences, experiences and opinions of your SMS content or program. Let their responses guide you in better serving their needs going forward. Following these tips will provide actionable data to increase the effectiveness of your SMS marketing efforts. Continually enhance your messaging and subscriber experiences based on the information your SMS tracking reports reveal.


In conclusion, Do you wish to learn more about the effectiveness of your Google Track SMS marketing efforts but are unsure where to begin? And you can simply evaluate how your campaigns are performing, and make changes as necessary with the new SMS tracking option for Google Analytics. So start using Smslocal and track your messages to take your business to a higher level. As you have learned, SMS marketing is an invaluable tool for engaging customers and boosting sales. By implementing the strategies discussed, such as personalization, relevance, and consistency, you now have the knowledge to create effective SMS marketing campaigns. Track your SMS marketing performance, optimize based on insights, and continue refining your approach. With practice, you will gain experience and see improved results over time. The key is to start simple by choosing one of the techniques covered, set up tracking, analyze how customers respond, and build from there. SMS marketing is a low-cost, high-impact channel, so take advantage of it to stay connected with your customers in a meaningful way.

SMS Tracking FAQs: Your Top Questions Answered

SMS tracking allows you to gain valuable insights into your SMS marketing campaigns. By analyzing data on delivery, open rates, click-through rates and more, you can optimize your efforts and boost ROI. Here are answers to some of the most frequently asked questions about SMS tracking:

What can I track with sms tracker free?

With SMS tracking, you can track:
  • Delivery receipts: See if/when your messages were delivered to recipients.
  • Open rates: Find out how many people opened your message.
  • Click-through rates: Track how many people clicked any links in your message.
  • Unsubscribes: Monitor how many people opted out of your SMS program.

How to track sms from another number work?

SMS tracking uses special short codes or keywords to track user interaction. When a message is delivered, opened or a link is clicked, the short code sends a signal to your SMS tracking software reporting the action. The data is recorded so you can view reports and analytics.

Do I need special software for SMS tracking?

Yes, to track your SMS marketing campaigns, you need an SMS tracking platform or software. Services like SMSLocal provide SMS tracking features that give you insights into your campaign performance. Their easy-to-use interface makes it simple to view reports, analytics and data on all your SMS marketing efforts.

Will my recipients know I’m tracking them?

SMS tracking is discreet and complies with privacy laws. Recipients will not receive any notification that their messages or interactions are being tracked. All data is aggregated and used to optimize your SMS marketing as a whole.

How much does SMS tracking cost?

The cost of SMS tracking depends on the platform you choose. Many SMS marketing services like SMSLocal include SMS tracking features as part of their monthly subscription plans. Fees typically range from $30 to $300 per month depending on the number of messages you need. SMS tracking is a must for any effective SMS marketing campaign. By understanding how your audience interacts with your messages, you can improve open rates, boost engagement and get the highest ROI from your efforts. With the right SMS tracking tool, you’ll gain valuable insights to optimize your SMS marketing.

Can I track sms by phone number on any mobile device?

Yes, SMS tracking can be implemented on any mobile device as long as suitable tracking beacons and links are incorporated into the SMS messages.

How can I measure the success of my SMS marketing campaigns?

The success of your SMS marketing campaigns can be measured by tracking metrics such as delivery rate, open rate, click-through rate, conversion rate, and subscriber churn rate.

Are there any legal requirements or restrictions for SMS marketing?

Yes, there are legal requirements and regulations that govern SMS marketing, such as obtaining proper consent, providing opt-out options, and adhering to time restrictions.

Is Free SMS Tracker Online suitable for all types of businesses?

Yes, SMS tracking can be beneficial for businesses across various industries, as it provides a direct and personal communication channel with customers.

How often should I send SMS messages to my subscribers?

The frequency of sending SMS messages should strike a balance between staying top-of-mind and respecting boundaries. Tailor your frequency to your specific audience and monitor their response to optimize engagement.
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Sadik Patel

Sadik Patel is a highly experienced individual in the telecom field, with over 13 years of valuable experience with My Country Mobile. Currently serving as the Head of SMSlocal, his expertise lies in various aspects of telecom including VoIP (Voice over Internet Protocol), SMS (Short Message Service), networking, and content writing. Sadik Patel's extensive knowledge and skills in the telecom industry have made him a competent professional in the field, capable of handling different challenges related to telecommunications technologies and services.