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Learn How to Send Bulk Text Messages and Get Started with a Bulk SMS Sender

what does bulk mean in text

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As a business owner, you understand the power of communication. Reaching your customers and clients through multiple channels is key to success. Bulk text essaging has become an important tool for connecting with your audience, enabling you to send short messages to a large number of recipients at once. But what exactly does ‘bulk’ mean in the context of text messaging?

Bulk text messaging refers to sending a high volume of SMS marketing messages to a group of recipients. Rather than sending individual texts to each person, bulk messaging allows you to compose a single message and distribute it to hundreds or even thousands of recipients simultaneously. Bulk SMPP texting is an efficient way to send reminders, alerts, announcements, and marketing messages to your customers or clients. By understanding what constitutes ‘bulk’ and how bulk text messaging works, you can leverage this technology to improve your business communications.

what does bulk mean in text

What Is Bulk Text Messaging?

Bulk text messaging, also known as bulk SMS, is a fast and cost-effective way for businesses to send promotional messages or alerts to a large number of mobile subscribers. You can reach thousands of customers instantly with a single text message.

To utilize bulk SMS, you will need to contract with a bulk SMS service provider. They will provide you with a SMS CRM gateway to send your messages through as well as access to mobile subscriber databases. You will be able to upload your own customer contact lists or target subscribers based on location, demographics, and interests.

Some key benefits of bulk text messaging for businesses include:

  1. High open rates: SMS messages have open rates of 98% within 3 minutes.
  2. Fast delivery: SMS messages are delivered instantly to subscribers.
  3. Cost-effective: Bulk SMS services charge per message sent, typically a fraction of a cent.
  4. Targeted reach: You can send messages to subscribers based on location, age, interests, and more.
  5. Measurable results: Bulk SMS services provide detailed reports on delivery receipts, open rates, and click-through rates.

If leveraged effectively, bulk text messaging can be an extremely useful communication tool for businesses to boost customer engagement, send promotions, share updates, and more. The key is to obtain proper consent, send relevant and valuable messages, and give subscribers the ability to opt-out at any time.

Defining “Bulk” in the Context of Texting

To understand what is meant by “bulk” in the context of text messaging, it helps to first define text messaging itself. Text messaging, or texting, is the act of sending short message service (SMS) messages electronically between mobile devices.

Mass Texting

For the purposes of this article, “bulk” refers to sending a high volume of text messages, typically several hundred or several thousand messages, to a list of recipients. This is also known as “mass” texting. Businesses, organizations, and individuals utilize bulk or mass texting services to quickly and efficiently disseminate information to a large number of people.

Some common uses of bulk text messaging include:

  1. Marketing and promotions : Notifying customers or subscribers about sales, new products, events, etc.
  2. Emergency alerts : Issuing critical safety alerts, weather warnings, or evacuation notices.
  3. Appointment reminders : Reminding people about upcoming meetings, deadlines, medical visits, etc.
  4. Surveys and polling : Conducting research, gathering opinions and data from a target audience.
  5. Staffing and shift management : Coordinating employee schedules, covering open shifts, and ensuring adequate staffing levels.

In summary, “bulk” text messaging allows you to send high volumes of SMS messages to reach many recipients quickly. When leveraged responsibly, it can be an extremely effective communication tool for businesses, organizations, and communities.

How Many Messages Is Considered Bulk Texting?

Bulk text messaging refers to sending a large volume of SMS messages to multiple recipients at once. But how many messages actually qualifies as “bulk” texting? There is no set number, but in general, if you’re sending:

Over 100 messages at a time

This would typically be considered a bulk text messaging campaign. Some businesses utilize bulk SMS messaging to connect with hundreds or even thousands of customers simultaneously with promotions, shipping updates, appointment reminders, and more. Sending a high volume of texts requires using a bulk SMS messaging service to properly format, optimize, and deliver the messages to mobile carriers.

Trying to send a large number of texts through your basic phone or an app may result in messages being flagged as spam or not delivering properly. Bulk SMS services have dedicated messaging platforms and relationships with mobile carriers to ensure high delivery rates for mass texting campaigns. They also provide valuable tools for managing lists, personalizing messages, and analyzing the results of your campaigns.

If you’re sending a few dozen or less messages at a time to friends, family or small groups, you likely don’t need a dedicated bulk SMS service. Basic messaging apps and services can handle lower volume texting needs just fine for personal and small business use. But once you get into the hundreds of messages or more, especially if sending frequently, it’s best to use a professional bulk SMS messaging service to optimize deliverability and provide campaign management features. The precise number of what qualifies as “bulk” texting can vary, but as a general rule of thumb, if you’re sending texts by the hundreds or thousands, it’s time to look at a bulk SMS solution.

In summary, bulk text messaging refers to sending a high volume of texts, typically 100 messages or more at a time. Bulk SMS services are designed to properly handle and optimize large texting campaigns for businesses and organizations. For lower volume messaging, standard phone and app services will typically work fine. But for frequent or very large texting needs, a bulk SMS solution is recommended to maximize deliverability and provide useful campaign tools.

Benefits of Bulk Text Messaging

Bulk text messaging refers to sending a large number of SMS messages at once. For businesses, bulk SMS messaging provides several benefits:

Reach Wide Audiences

Bulk SMS allows you to reach a large number of customers or subscribers at once. You can connect with thousands of people instantly by sending a single SMS message. This is an efficient way to spread information, promotions, or updates to your entire customer base.


Bulk SMS services are very affordable. You pay per message sent, often at a lower rate than standard SMS charges. The more messages you send, the less you pay per message. This makes bulk SMS a budget-friendly way to reach large groups. Some providers offer additional discounts and credits for high-volume users.

High Open Rates

SMS messages have extremely high open rates of over 95%. This means the vast majority of your recipients will open and read your message. Compare this to average open rates of 20-30% for email. People tend to read text messages very quickly after receiving them, so your message is more likely to be seen and prompt a response.

Easy to Set Up

Using a bulk SMS service is simple to get started with. You just sign up for an account, add your contact lists, create your message content, and send. Most services offer user-friendly web interfaces and APIs to make sending bulk SMS messages straightforward. You don’t need any technical expertise to get started.

Targeted and Personalized

Bulk SMS allows you to segment your contacts into lists and target specific groups. You can personalize your messages by including recipient names or other details. Targeted and personalized messaging leads to higher engagement and response rates. Bulk SMS is a useful tool for tailored communication with your customers or subscribers.

In summary, bulk SMS messaging provides an easy, affordable and effective way for businesses to reach large groups of people. The high open and response rates, combined with the ability to target and personalize messages, make bulk SMS a powerful communication channel.

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How is bulk SMS different from a group text?

Bulk SMS differs from regular group messaging in several key ways:

Send high volumes

Bulk SMS allows you to send a large number of SMS messages at once, often thousands or even millions. Regular group messaging is limited to smaller groups of recipients, usually just family and friends. With bulk SMS, businesses, organizations, and individuals can reach a wide audience.

Use dedicated software

To send bulk SMS, specialized software or an SMS gateway service is required. These tools are designed to help manage contacts, schedule messages, personalize content, and analyze the results. Regular group messaging can be done directly through a mobile phone.

Target audiences

Bulk SMS is used to send targeted messages to specific groups of people, like customers, employees, students or club members. In contrast, group messaging is typically used to communicate with people you have a personal relationship with. Bulk SMS can help businesses, schools, and other organizations keep their audiences and stakeholders informed and engaged.

Track and optimize

Bulk SMS tools provide detailed reports that allow you to analyze the impact and effectiveness of messages. You can see who opened or clicked the message, and make changes to improve your response rates. There is no way to track or optimize regular group messages in this way.

In summary, bulk SMS and group messaging are quite different. Bulk SMS involves sending high-volume, targeted messages to specific audiences using dedicated software. It allows for tracking, optimizing and managing communications in a way that is not possible with a standard group text. For organizations wanting to reach and engage their contacts or customers, bulk SMS is the clear choice.

Who Sends Bulk SMS?

Who typically sends bulk SMS messages? Quite a few organizations and businesses utilize bulk SMS messaging to communicate with their audiences.

Large Companies

Many large companies use bulk SMS to connect with their customer base. Retailers may send coupons and sale alerts, banks may send account balance notices or fraud warnings, and utility companies may advise customers of service outages or interruptions. Sending bulk SMS is an efficient way for big companies to reach many recipients quickly.

Small Businesses

Smaller companies also benefit from bulk SMS capabilities. Local shops can promote weekly specials, restaurants may notify customers of daily specials, and service providers like plumbers or electricians can confirm appointment details. The low cost of bulk SMS makes it an attractive marketing and communication tool for small business owners.

Nonprofits and Community Groups

Nonprofits, schools, religious groups, and other community organizations frequently leverage bulk SMS to spread important information. They may send emergency alerts, event reminders, fundraising campaign updates, or volunteer requests. Bulk SMS allows these groups to reach supporters and members with relevant news and calls-to-action.

Political Organizations

Political parties and candidates also use bulk SMS to connect with voters and supporters. They send get-out-the-vote reminders, event invitations, fundraising pleas, and other campaign messages. Due to its efficiency and low cost, bulk SMS has become an integral part of political outreach and mobilization efforts.

In summary, the types of organizations that commonly use bulk SMS include large companies, small businesses, nonprofits, community groups, schools, religious groups, and political organizations. Bulk SMS provides an easy way for all of these entities to communicate with large numbers of people at once, making it a very useful mass messaging tool.

Popular Bulk Text Messaging Platforms

There are several bulk SMS messaging platforms available to help businesses reach their customers. Two of the most well-known options are Twilio and SmsLocal.

Twilio allows you to build SMS messaging into web and mobile apps. You can send bulk SMS messages, manage contacts, track delivery receipts, and more. Twilio has a very simple API that makes it easy to get started. Pricing is based on the number of messages sent.

Nexmo, now Vonage, also provides an API to send bulk SMS messages from your applications. Nexmo has global connectivity with coverage in over 200 countries. You can send SMS, get delivery receipts, manage contacts, and track metrics. Nexmo also has a simple API and pay-as-you-go pricing based on usage.

Plivo and Bandwidth are two other popular platforms for sending high-volume SMS messages. These services provide APIs to build messaging into software and have competitive pricing models based on the number of messages sent or phone numbers used.

For smaller volumes, services like Twilio, Nexmo, and Bandwidth may be good options to get started with basic messaging needs. For very high volume or enterprise messaging, a service like Plivo that specializes in massive global scale may be a better fit. In any case, bulk SMS messaging platforms provide an easy way for businesses to communicate with their customers and clients at scale.

How to Send Bulk Text Messages

Sending bulk text messages allows you to communicate with a large number of recipients at once. To send bulk SMS messages:

Gather Your List of Contacts

Obtain a list of mobile numbers you want to message, either by uploading a spreadsheet of contacts or by manually entering numbers. Make sure you have explicit permission to contact each recipient.


Choose Your SMS Gateway Provider

Select a reputable SMS gateway service to handle delivering your messages. Some highly-rated options include Twilio, SmsLocal, and Plivo. These providers offer competitive pricing and APIs to integrate messaging into your own apps and systems.

Bulk SMS

Craft Your Message

Compose a short message, around 160 characters or less, to send to your recipients. Mention the purpose or reason for your message upfront. Keep the tone professional and concise while being personable. Consider revising your message to ensure clarity and accuracy before sending.

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Schedule Your Campaign

Decide if you want to send your messages immediately or schedule them for a later delivery. Scheduling in advance allows you to review and test your message before it is distributed to a wide audience. It also provides flexibility to send at optimal times based on your recipients’ time zones.


Review and Send

Double check that your message and list of recipients are correct. Once you are satisfied, you can send your bulk SMS through the SMS gateway service you selected. Monitor the status of your campaign to ensure all messages are delivered successfully.

Following these best practices for sending bulk SMS messages will help you achieve optimal open and response rates from your recipients. With some experience, you can refine your messaging campaigns to improve results and strengthen your customer relationships.

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How Businesses and Organizations Use Bulk SMS + Free Templates (Copy & Paste)

Businesses and organizations use bulk SMS messaging to reach many customers or members efficiently.

Promoting Sales and Events

Businesses frequently use bulk SMS to promote sales, discounts, and events. They can instantly reach their customer base with details about:

  • Limited time sales and promotions
  • New products or services
  • Store opening or closing announcements
  • Special events like customer appreciation days

By sending bulk SMS, they ensure that their announcements reach customers in a timely manner and have the opportunity to drive more sales and participation.

Providing Updates and Information

Organizations use bulk SMS to keep members and stakeholders up to date with important information. Some examples include:

  • Policy or procedural changes
  • Meeting announcements or schedule changes
  • Emergency alerts or evacuation notices
  • Registration deadlines and event updates

Bulk SMS allows them to relay critical details to the appropriate groups right away. Members receive the messages on their mobile devices and can take action quickly if needed.

Free Bulk SMS Templates

Here are some free bulk SMS templates you can copy and paste:

Sale Promotion: “Two days only! 50% off all shoes. Sale ends Sunday. Stop by now for best selection. Reply STOP to opt out.”

New Product Launch: “We’re excited to announce the launch of [ product name ]. Come try it at our store this Saturday and get 15% off your purchase. Reply STOP to opt out. “

Meeting Change: “Please note that tomorrow’s 9 am staff meeting has been rescheduled for 11 am. Please call or text if you have any questions or concerns. Reply STOP to opt out.”

Emergency Alert: “Please evacuate the building immediately due to a reported gas leak. Gather at the designated emergency assembly area. Further details to follow. Reply STOP to opt out. “

Tips for Effective Bulk Text Message Campaigns

To run an effective bulk text messaging campaign, keep the following tips in mind:

Carefully Target Your Audience

Bulk texting hundreds or thousands of people at once, make sure you have the right audience in mind. Only send messages to those who have opted in or given you permission to contact them. Sending unsolicited messages can damage your brand and credibility.

Personalize Your Messages

While bulk messaging by definition involves reaching many people, that doesn’t mean your messages have to feel impersonal. Use mail merge tools to include recipients’ names in your greetings and messages. Mention specific locations or events that are relevant to your audience. Subtle personalization goes a long way.

Keep Messages Short and Scannable

With text messaging, shorter is better. Keep your messages under 160 characters or roughly 25 to 30 words. Use simple sentences and formatting like bullet points to make your messages easy to read quickly. People are more likely to engage with concise, scannable content.

Drive Engagement and Action

The goal of any bulk messaging campaign should be to drive your audience to take action. That could be visiting your website, making a purchase, donating to your cause, attending an event, or any number of other actions. Include clear calls-to-action in your messages and make any links or next steps obvious and easy to follow.

Monitor and Optimize

Pay close attention to your open and click-through rates to see how your audience is engaging with your bulk messages. Look for messages that underperform and make adjustments to improve them for next time. See which types of messages and content generate the most interest from your subscribers. Use what you learn to optimize future bulk messaging campaigns.

With some thoughtful targeting, personalization, brevity, and optimization, you can create bulk text message campaigns that effectively reach and resonate with your audience.

Bulk Text Messaging FAQs: Your Top Questions Answered

Bulk text messaging allows you to send the same SMS message to many recipients at once. Rather than sending an individual text to each contact, you can send a single message to a group of contacts. This is known as “bulk” messaging.

What does bulk mean in text messaging?

In relation to text, ‘bulk’ typically signifies a considerable volume or a significant quantity of textual data. Often seen in phrases like ‘bulk text messages’ or ‘bulk text processing’, it encompasses scenarios where large amounts of text are involved, usually indicating operations on many texts simultaneously or sending messages to multiple recipients all at once.

What are the benefits of bulk text messaging?

Bulk text messaging provides several advantages:

  • Save time. Sending a single message to many recipients at once saves the time of sending individual messages.
  • Reach more people. You can connect with a large number of contacts quickly and efficiently.
  • Cost effective. Bulk messaging typically offers lower per-message costs compared to individual messages.
  • High open rates. Text messages have open rates of over 95% compared to 20-30% for email.

How do ‘bulk text’ operations differ from individual or regular text actions?

The key differentiator between ‘bulk text’ and standard text operations is volume and scale. While standard text typically concerns a single unit of content or message, ‘bulk text’ alludes to processing or disseminating large quantities of textual data. It’s akin to contrasting a personal note to a friend with a newsletter sent to thousands of subscribers.

Why is ‘bulk text processing’ gaining traction in today’s digital age?

The importance of ‘bulk text processing’ has surged in the digital era due to the sheer volume of textual data being generated and consumed. Whether it’s businesses extracting insights from vast customer reviews or platforms sifting through heaps of content for relevance, the ability to efficiently manage and analyze ‘bulk text’ is crucial for operational speed and accuracy in decision-making.

Can ‘bulk text’ operations pose challenges or risks on digital platforms?

Indeed, handling ‘bulk text’ is not without its challenges. Digital platforms might grapple with performance issues when dealing with massive text volumes. Furthermore, in communication channels, sending ‘bulk text messages’ could inadvertently trigger spam filters, impacting deliverability and potentially tarnishing sender reputation. It’s vital to employ best practices and use optimized tools when working with ‘bulk text’.

What are the leading tools or solutions recommended for ‘bulk text’ management and processing?

For those dealing with ‘bulk text’, several specialized tools cater to different needs. Text editors such as Sublime Text or Notepad++ can manage large textual files. For indexing and querying massive textual datasets, platforms like Elasticsearch or Apache Lucene are top contenders. And for communication needs, especially ‘bulk text messaging’, platforms like Twilio or SendGrid have proven invaluable.

How does bulk text messaging work?

Bulk text messaging services allow you to upload contact lists with phone numbers and send messages to those contacts at once. You simply:

  1. Upload your contact list or manually enter contacts
  2. Compose your message
  3. Select the contacts you want to message
  4. Schedule your message (if desired) and send

The service then delivers your message to all selected recipients. Many also offer advanced features like message personalization, scheduling, and analytics.


As you have seen, bulk text messaging entails sending a large number of SMS messages to a list of mobile phone numbers. While the term ‘bulk’ refers to the volume of messages, it does not mean sending spam or unsolicited texts. Bulk messaging is a legitimate marketing and communication tool when done properly and ethically. With the right bulk SMS service provider and by following anti-spam laws and carrier regulations, you can connect with your customers and subscribers in an efficient, affordable, and meaningful way. By crafting targeted messages, choosing the optimal time to send, and giving recipients options to opt-in or opt-out, you can build goodwill and boost the impact of your bulk SMS campaigns. With some care and consideration, bulk texting can be an effective way to spread your message to the masses.

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Sadik Patel

Sadik Patel is a highly experienced individual in the telecom field, with over 13 years of valuable experience with My Country Mobile. Currently serving as the Head of SMSlocal, his expertise lies in various aspects of telecom including VoIP (Voice over Internet Protocol), SMS (Short Message Service), networking, and content writing. Sadik Patel's extensive knowledge and skills in the telecom industry have made him a competent professional in the field, capable of handling different challenges related to telecommunications technologies and services.