Spain SMS Regulations

The Agencia Espanola de Proteccion de Datos (AEPD) directs Spain’s SMS guidelines. The AEPD implements antispam regulation, and information security in electronic correspondence.

These are the main prerequisites for SMS Local advertising.

Security and information assurance

Consumers have the ability to opt-out of unwelcome SMS marketing communications.

Opt-in: This is your agreement to being marketed

Organizations can’t send SMS Local showcasing messages to people except if they have their assent. This assent should likewise be recorded to demonstrate support. A few customers may be granted an exception. They may send advertising for similar products or services to customers who have bought them in the past.

Opt-out – Removing consent for market

Every person who does not want to receive marketing communications from an organization must be told that they will no longer be receiving them. All marketing messages should contain opt-out information. The buyer can prevent getting SMS advertising correspondences from SMS by basically sending STOP TO ANY message they have been sent. This is a broadly acknowledged technique. It is additionally vital to respect any quit demands made by means of different stations like email or phone. You should send a STOP affirmation email to your client to affirm the quit. The letter ought to incorporate your organization’s name, and the accompanying words: You have selected in. You will not get any further messages. You are expected to track any optout interchanges.

Message content

SMS messages must identify themselves as commercial advertisement messages. Notices must clearly indicate the name and organization of the sender to make it easy to identify them.

Additional information, links and regulations

  • Administrative body: Agencia Espanola de Proteccion de Datos (AEPD)
  • Spanish Data Protection Act 15/1999 (Ley Organica de Proteccion de Datos, 15/1999), as revised in 2011.
  • Guideline on the Data Protection Act (Real Decreto 1720/2007, de 21 de diciembre, por el que se aprueba el Reglamento de desarrollo de la Ley Organica 15/1999, de 13 de diciembre, de proteccion de datos de caracter individual), as changed in 2012.
  • Illustrious pronouncement 899/2009 on the Electronic Communications Services’ Users’ Rights (Real Decreto 899/2009, de 22 de mayo, por el que se aprueba la carta de derechos del usuario de los servicios de comunicaciones electronicas. ).
  • Suggestions AEPD on Messages for Mobile with Commercial or Advertising Purposes, (Recomendaciones a Uarios Sobre Mensajes coretos de Telefonia Movingl), dated November 2008.

 

This note is intended to provide general guidance about compliance issues. SMS Local cannot be held responsible if the information is incorrectly sourced or not used as intended. SMS Local users are responsible to learn all applicable laws, regulations, code of conduct, as well as comply with them.

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