Introduction
Thinking of sending bulk SMS in India and not sure where to start? You’re not alone. With so many providers claiming to be the best, choosing the right one for your business can get a little overwhelming. Whether you’re a startup hunting for affordable solutions or an enterprise looking for a scalable and feature-rich platform, there’s something out there for everyone.
That’s why we’ve done the heavy lifting for you.
In this guide, we’ve rounded up the top 10 bulk SMS providers in India for 2025, breaking down their features, pricing, and what makes each one stand out. From lightning-fast OTP delivery to global messaging capabilities and DLT compliance, this list will help you find the perfect partner to power your SMS campaigns.
Tables for Comparison
To further aid in your decision-making, here is a simplified comparison table based on the general characteristics often highlighted for these providers. Please note that specific features, pricing, and performance can vary and should be confirmed directly with each provider.
| Provider | Key Features | Pricing |
|---|---|---|
| SMSLocal | 2-Way SMS, API Automation, Real-Time Reports, Custom Sender IDs, Global Reach. | Available Upon Contact |
| Fast2SMS | Affordable Transactional SMS, Scheduling, Contact Management, DLT Compliance, Web & Mobile Access. | From approx. ₹100 |
| Msg91 | Robust APIs, Multilingual SMS, Scheduling, Custom Sender IDs, Detailed Analytics, TRAI DLT Compliance. | From approx. ₹1250 or ₹0.25/SMS |
| Text Local | Two-Way Messaging, Contact Management, Message Personalization, Analytics, DLT Compliance Support. | From approx. ₹1475 + GST |
| Gupshup | Multichannel Messaging (SMS, WhatsApp, RCS), Campaign Automation, Chatbot & AI Integration, Analytics. | Customized Pricing |
| 2Factor.in | Fast OTP/Transactional SMS, Simple API, Real-Time Reports, Failover Systems, Strict DLT Compliance. | From approx. ₹0.165/message, pay-per-delivery |
| SMS Horizon | Affordable Bulk SMS, Campaign Management, Scheduling, Delivery Reports, TRAI Regulation Assistance. | Competitive Pricing, contact for details |
| Digimiles | Reliable SMS Solutions, Campaign & Contact Management, Scheduling, Analytics, DLT Compliance. | From approx. ₹1375 + GST |
| Infobip | Global Messaging (SMS, WhatsApp, Viber), CPaaS, Campaign Management, Automation, Detailed Analytics, DLT Compliance. | Customized Enterprise Pricing |
| Kaleyra | Bulk SMS, Voice, Chatbots, API-Based Communications, Scalable & Reliable Infrastructure, DLT Compliance Support. | Customized Pricing |
Note: This table provides a general overview. It is recommended to visit the providers’ websites for the most accurate and up-to-date information.
Engage Smarter with SMSLocal!
SMSLocal
Its real-time delivery reports provide insights into campaign effectiveness, ensuring businesses can optimize their outreach. SMSLocal is highly scalable and integrates smoothly into existing systems, making it a perfect choice for startups, mid-sized businesses, and enterprises alike.
Features
- Send and Receive SMS
- 2-Way SMS Communication
- Real-Time Delivery Reports
- API Integration for Automation
- Customizable Sender IDs
- Global SMS Reach
Starting Price: (Available Upon Contact)
Fast2SMS
Fast2SMS is a popular choice in India for its highly affordable bulk SMS services and extremely user-friendly platform, making it accessible even for individuals and startups. It simplifies sending transactional, promotional, and OTP SMS with features focused on ease of use and quick message dispatch. Fast2SMS offers DLT compliance support and a straightforward interface for managing contacts, scheduling, and checking reports at competitive prices.
Features
- Affordable Pricing
- User-Friendly Interface
- Quick Transactional SMS Feature
- Contact Management
- Message Scheduling
- Real-Time Delivery Reports
- DLT Compliance Support
- Web and Mobile Accessibility
Starting Price: (From approx. ₹100)
Msg91
Msg91 is well-regarded for its robust API and comprehensive bulk messaging solutions, making it a favorite among developers and businesses needing seamless integration. It supports transactional, promotional, and OTP SMS with features like detailed analytics, multilingual support, and customizable sender IDs. They place a strong emphasis on adhering to TRAI’s DLT regulations.
Features
- Robust API
- Detailed Analytics and Delivery Reports
- Multilingual SMS Support
- Customizable Sender IDs
- Message Scheduling
- Data Security
- TRAI DLT Compliance
Starting Price: (From approx. ₹1250 or ₹0.25/SMS)
Text Local
Part of Webex by Cisco, Text Local provides a comprehensive suite of business messaging tools in India, including bulk SMS and two-way communication, from a feature-rich platform. It is known for reliability and offers extensive features like contact management, message personalization, and detailed tracking. Text Local assists businesses with DLT compliance.
Features
- Comprehensive Messaging Suite
- Two-Way Messaging
- User-Friendly Platform
- Extensive Features
- Contact Management
- Message Personalization
- Delivery Tracking and Analytics
- DLT Compliance Assistance
Starting Price: (From approx. ₹1475 + GST)
Gupshup
Gupshup is a leading conversational messaging platform in India that integrates bulk SMS with channels like WhatsApp and RCS, focusing on interactive customer engagement. It enables businesses to move beyond one-way communication with features like message templates, campaign automation, and AI-powered chatbots. Gupshup supports DLT compliance.
Features
- Conversational Messaging
- Multichannel Support (SMS, WhatsApp, RCS)
- Campaign Automation
- Message Templates
- AI and Chatbot Integration
- Analytics
- DLT Compliance Assistance
Starting Price: (Customized Pricing)
2Factor.in
2Factor.in specializes in providing extremely fast and reliable services for two-factor authentication (2FA) and transactional SMS in India. Their infrastructure is specifically optimized for rapid delivery of critical messages like OTPs, ensuring speed and security for time-sensitive communications. They prioritize strict compliance with TRAI’s DLT regulations for transactional messaging.
Features
- Fast OTP and Transactional SMS Delivery
- Optimized Infrastructure for Speed
- Simple API
- Real-Time Delivery Reports
- Failover Mechanisms
- Strict DLT Compliance for Transactional SMS
Starting Price: (From approx. ₹0.165/message, pay-per-delivery)
SMS Horizon
SMS Horizon is recognized in the Indian market for offering a balance of reliable and affordable bulk SMS services, catering to both promotional and transactional needs. It provides a cost-effective and straightforward platform with a web interface for managing campaigns, contact lists, scheduling, and reports. SMS Horizon assists businesses with TRAI regulations and DLT compliance, presenting a practical and budget-friendly option for small to medium-sized businesses focused on budget and dependable delivery.
Features
- Affordable Pricing
- Reliable Delivery
- Web Interface for Campaign Management
- Contact List Management
- Message Scheduling
- Delivery Reports
- TRAI Regulation Assistance
Starting Price: (Competitive Pricing, contact for details)
Digimiles
Digimiles is a notable bulk SMS provider in India emphasizing reliability and comprehensive features for transactional, promotional, and OTP SMS. Its platform includes a user-friendly dashboard with robust tools for managing contacts and campaigns. Digimiles particularly stands out for its detailed reporting and analytics features. They ensure assistance with TRAI’s DLT compliance.
Features
- Reliable Messaging Solutions
- Comprehensive Features
- User-Friendly Dashboard
- Detailed Reporting and Analytics
- Contact and Campaign Management
- Scheduling Options
- DLT Compliance Assistance
Starting Price: (From approx. ₹1375 + GST)
Infobip
Infobip is a global cloud communications platform with a strong presence in India, offering a broad CPaaS suite that includes robust bulk SMS alongside numerous other channels like WhatsApp Business and Viber. Primarily serving medium to large enterprises, its platform supports complex, multichannel campaigns, automation, and advanced analytics. Infobip’s global infrastructure and expertise ensure compliance with both international and Indian DLT regulations.
Features
- Global Cloud Communications Platform
- Multichannel Messaging (SMS, WhatsApp, Viber, etc.)
- CPaaS Offering
- Advanced Campaign Management
- Automation and Personalization
- Comprehensive Analytics
- International and DLT Compliance
Starting Price: (Customized Enterprise Pricing)
Kaleyra
Kaleyra is a global communications provider active in India, known for its API-based services encompassing bulk SMS, voice, and chatbots, suitable for various business sizes. It offers developers robust tools for integrating communication features into applications, emphasizing a highly available and scalable infrastructure for reliable message delivery. They provide assistance with Indian regulations, including DLT.
Features
- API-Based Communication Services
- Bulk SMS, Voice, and Chatbots
- Developer-Friendly Tools
- Reliable and Scalable Infrastructure
- High Availability
- Indian Regulation Assistance (including DLT)
Starting Price: (Customized Pricing)
Key Considerations When Choosing a Provider
Selecting the best bulk SMS service provider in India requires careful evaluation. Here are some key factors to consider:
- Deliverability Rate: The percentage of messages successfully delivered to recipients’ mobile phones. Look for providers with high and consistent delivery rates, especially for transactional messages.
- Reliability and Uptime: The stability of the provider’s platform and infrastructure. Downtime can lead to delayed or failed message delivery, impacting critical communications.
- Compliance with TRAI DLT: Ensure the provider is fully compliant with the latest regulations from the Telecom Regulatory Authority of India, including DLT registration processes for entities, sender IDs, and templates. They should also provide guidance on consent management and DND filtering.
- Types of SMS Offered: Verify if the provider supports the types of messages you need to send (transactional, promotional, OTP, 2-way SMS, etc.).
- Features and Functionality: Evaluate the platform’s features, such as ease of use, contact management, scheduling, personalization, short links, delivery reports, and analytics.
- API Availability and Documentation: If you plan to integrate SMS into your applications, assess the quality and flexibility of the provider’s API and the availability of comprehensive documentation and developer support.
- Pricing Structure: Understand the pricing model (per SMS, monthly plans, validity, etc.) and compare costs across providers based on your anticipated message volume and usage patterns. Be aware of any hidden fees.
- Scalability: Choose a provider that can scale with your business needs, accommodating increasing message volumes as you grow.
- Customer Support: Assess the quality and availability of customer support. Responsive and knowledgeable support is crucial for resolving issues quickly.
- Security Measures: Inquire about the security measures in place to protect your data and ensure the privacy of your recipients.
Conclusion
Choosing the ideal bulk SMS provider in India is a strategic move for enhancing business communication and customer engagement. Our guide highlighted 10 leading providers in 2025, including SMSLocal, each offering distinct strengths from integrated platforms and affordability to advanced APIs and conversational capabilities, catering to diverse business needs. Navigating TRAI’s DLT regulations is essential for compliant campaigns, underscoring the importance of a partner who actively supports adherence.
With the future pointing towards richer, interactive, and integrated messaging via technologies like RCS and AI, selecting a provider capable of powering your growth based on your specific volume, technical needs, budget, and feature requirements is paramount for success in the dynamic Indian market.
Start Sending Bulk SMS with Confidence Today!
FAQ
Bulk SMS sends many texts at once via providers connected to telecom operators. Messages route through SMSCs. TRAI’s mandatory DLT registration for entities, sender IDs, and templates ensures legitimate, anti-spam communication in India.
TRAI DLT is a mandatory blockchain system regulating Indian commercial communications. It requires registration to boost transparency, sender accountability, and curb spam. Non-compliant messages risk being blocked.
Transactional SMS contains non-promotional info (like OTPs), sendable 24/7 to all numbers with DLT template registration. Promotional SMS is for marketing, has time limits (9 AM-9 PM), and goes only to opted-in non-DND numbers, also requiring DLT template registration.
You cannot send promotional SMS to DND numbers. However, transactional SMS are allowed to DND numbers if fully compliant with TRAI’s DLT registration requirements.
An SMS Gateway API is a toolset allowing developers to integrate SMS sending/receiving into their software, enabling message automation and two-way communication directly from applications.
