South Africa - SMS Local Regulations

South Africa has strong and strict regulations for SMS messaging. Multiple laws establish the industry standards for mobile messaging. They enforce consumer protection as well as protect personal data.

 Electronic Communications and Transactions Act (ECTA) and the Consumer Protection Act (2008). The Electronic Communications and Transactions Act, 2002 (ECTA) and the Consumer Protection Act, 2008 (POPIA) manage electronic showcasing, including SMS informing. These guidelines characterize how consent can be acquired to get direct promoting messages and how purchasers can quit such statements. POPIA should join to get an SMS promotion. The 2017 guidelines (PRS), distributed by the Independent Communications Authority of South Africa, are on premium-appraised administrations. These guidelines apply to sending SMS messages that contain an excessive number of codes or shortcodes. Here the expense is higher than the standard rate.

Mobile organization suppliers understood the significance of industry best works on being formalized and in consistence with pertinent regulation. As an industry body, the Wireless Application Service Providers’ Organization was laid out in 2004. South Africa’s remote specialist co-ops (for example versatile informing suppliers), are recorded beneath.

The WASPA code for direct frameworks decides that oversee SMS informing in the country. This code applies to WASPA individuals and their clients. The WASPA Code of Conduct is centered around showcasing and activities of versatile administrations including SMS advertising and memberships administrations. WASPA can deal with objections from shoppers against specialist co-ops or clients. Online objections can be recorded against WASPA in regards to SMS informing.These are the essential requirements for SMS advertising.

1. Consent

South Africa utilizes a select in framework. This implies that SMS showcasing interchanges should be assented to by purchasers. An association should keep verification of the assent got by the beneficiary to get promoting interchanges. They can likewise ask purchasers how they were acquired. Likewise, the beneficiary should show evidence that they have given their contact data corresponding to the offer of an item or administration. These assent rules should be trailed by non-benefits partaking in SMS raising money crusades.

2. Identify the shipper

South Africa has prohibited Sender IDs because of strategies of portable organization administrators. The message body should incorporate an organization name, brand or non-benefit association distinguishing proof. The body of the message should contain a contact number and a site address. URL shorteners are OK while sending SMS joins.

3. Unsubscribe capability

South Africa offers a SMS informing administration that permits you to withdraw whenever. This applies whether or not messages were value-based, showcasing or not. The purchaser has the option to decline to get SMS showcasing interchanges. This right should be safeguarded by permitting beneficiaries the capacity to quit future showcasing messages. Beneficiaries should have the option to answer to STOP through SMS. The STOP demand can’t be sent for an extra charge than the expense of sending a SMS. It is best practice for the business to charge STOP demands for advertising messages to the source, and not to the beneficiary through switch charged number. This is expected for transient protection informing.

4. A STOP affirmation message

A STOP affirmation message should be shipped off the client to affirm that the quit has been affirmed. You ought to incorporate the name of your organization and the accompanying words in the letter: “You have quit.” You won’t get any showcasing messages. Track all quit correspondences. The source should likewise respect quit demands through different stations, like email or telephonically.

5. Promotional SMS Contests

SMS contests can not be charged more than R1.50. These guidelines are found in the Consumer Protection Act Regulations. Publicizing and running SMS Local contests require data like an end date, valuing data, and revelation.

6. All showcasing messages are accessible whenever

It is unlawful in South Africa to send showcasing messages during the accompanying times: Sundays, South African public occasions, Saturdays before 0900 or following 1300, and any remaining days somewhere in the range of 20.00 and 08:00 on an ensuing day. These times are permitted by the purchaser to permit a source of showcasing messages.

7. Contact the Contact List not to be reached

The WASPA no Contact List was laid out in March 2020 to safeguard buyers. It is open to anybody with a South African phone number. Register their versatile number on the WASPA DNS rundown to keep them from getting SMS showcasing messages. Customers have the choice to eliminate their number from the WASPA DNS List. WASPA individuals ought to actually look at the WASPA DNS List consistently to forestall enlisted numbers being sent showcasing messages through its SMS stage.

These are the fundamental necessities for premium-evaluated administrations Service Ratings: How would you characterize premium administrations?

Premium Rated Services (PRS), are SMS benefits that offer premium rates to clients. PRS is a 5-digit shortcode that takes into consideration portable substance, casting a ballot lines and advancement contest. The WASPA Code of Conduct contains the guidelines of the Independent Communications Authority of South Africa on the Code of Conduct Premium Rating Services (2017).

Terms and Conditions

The agreements of the utilization PRS should be posted on the supplier’s site. The supplier’s site ought to contain the enlisted name, telephone and email subtleties of the association, data about the help (the shortcode charge), and some other subtleties (for example end date for a SMS rivalry or confined casting a ballot).


Public relations offices should advance the organization or brand and the administrations they give. Advertising administrations shouldn’t target kids.

Billing Threshold

The SMS supplier should tell the customer on the off chance that a purchaser burns through R200 for a PRS shortcode in a given month. A charging edge warning must likewise be sent for each R200 spent. This is simply material to SMS casting a ballot lines.

Telephonic Support

Providers of PRS need to guarantee that telephonic help is accessible and that the number remaining parts complementary whenever the situation allows.

Sign up for our administrations

Advertise membership administrations in the accompanying manner: To buy into a membership, customers should join two times. A quit component that isn’t premium-appraised can’t be utilized.

Record keeping

If a PRS protest has been gotten, WASPA should hold 5-year-old records.

Additional data and connections to guidelines

Relevant regulation and guidelines

Electronic Communications and Transactions Act of 2002, Act 25 of2002

Customer Protection Act (2008) (Act 68,2008)

Customer Protection Act, Regulations, 2011, The Protection of Personal Information Act (4 of 2013).

ICASA Regulations for Code of Conduct for Premium Rated Services, 2017

  1. Organization:

Remote Service Providers Association.

  1. Code of lead

           WASPA Code of Conduct

  1. Disclaimer: This record contains just broad direction on administrative consistence issues. SMS Local isn’t liable for any mistakes or exclusions in the data. SMS Local clients are answerable for seeing every relevant regulation, guidelines and sets of principles, and agreeing with them.SMS Local Sign Up Today

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