Applimore World uses SMS for Utilizing Businesses and Organizations

customer story book: Appli Boosts Customer Engagement and Retention with SMS Marketing from SMSLocal

Background:

 Appli is a mobile app development company that offers a wide range of mobile applications for various industries, including e-commerce, healthcare, and entertainment. The company has a large user base and is constantly looking for ways to increase customer engagement and retention.

Challenge:

Appli wanted to find a cost-effective way to communicate with their customers and increase customer engagement. They realised that many of their users prefer to receive communication through text messages and decided to implement SMS marketing as a way to keep their users engaged and informed.

Solution:

To implement SMS marketing, Appli partnered with SMSLocal, a leading bulk SMS service provider. With SMSLocal’s platform, Appli was able to send personalised messages to their users and segment their user base to target specific groups with relevant messages.

SMSLocal’s user-friendly platform allowed Appli to easily create and schedule SMS campaigns, track message delivery, and monitor campaign performance. The platform also provided detailed analytics and reporting to help Appli measure the effectiveness of their SMS marketing campaigns.

Results:

Since implementing SMS marketing with SMSLocal, Appli has seen a significant increase in customer engagement and retention. By sending targeted, personalised messages to their users, Appli has been able to keep their users informed about new app updates, promotions, and other important information.

The analytics provided by SMSLocal’s platform have also helped Appli to optimize their SMS campaigns for better results. By monitoring open rates, click-through rates, and other key metrics, Appli has been able to identify what types of messages resonate best with their users and adjust their campaigns accordingly.

Conclusion:

SMS marketing has proven to be an effective tool for Appli to increase customer engagement and retention. By partnering with SMSLocal, Appli was able to implement SMS marketing quickly and easily and see immediate results. With SMSLocal’s user-friendly platform and detailed analytics, Appli has been able to optimise their SMS campaigns for better results and keep their users engaged and informed.