EnglishYour LINE Official Account, run like a real channel
Two-way chat, flex messages and a rich menu — integrated with WhatsApp, SMS and the rest of your channels, not run in isolation.
A broadcast-only LINE account leaves half the platform unused.
Most businesses use LINE for one thing — blasting followers. Flex messages, a rich menu, loyalty and two-way chat all sit on the same Official Account, mostly untouched. Run LINE as a real channel beside your SMS and AI, and it stops being just a broadcast list.
What a broadcast-only account actually usesMost accounts actively use just one of these. The rest is capability you already have — sitting idle.
Everything a LINE Official Account can really do
Four things a broadcast list can't — all in the same conversation.
Flex messages
Design rich, branded message cards — images, buttons and custom layouts — from templates or your own assets, with no developer needed each time.
- No developer needed — built from templates
- Works the same on iOS, Android and desktop LINE
- Every tap and reply logged in your shared inbox
Go live on LINE in three steps
- No code — every step is a template or a click
- Your rich menu and flex messages carry over as you grow
- Support is with you for the whole setup, not just the sale
Official Account app vs the Messaging API
The native app works for one person. The API is built for a team and for scale.
Why brands run LINE with SMSLocal
From ecommerce to support teams, growing brands use SMSLocal to turn their LINE Official Account into a real channel.
Turn your LINE account into a real channel
Flex messages, rich menu and one shared inbox — live in days.
LINE business messaging questions
Everything about running your LINE Official Account at scale — flex messages, rich menus, shared inbox and the Messaging API.
It is the official way for businesses to run a LINE Official Account at scale — sending flex messages, managing a rich menu, and handling two-way chats through the LINE Messaging API.
Yes, both are built visually from templates or your own assets — no code required, though the Messaging API is available if you want to build custom flows.
Yes, the full conversation history and inbox is shared across your team, with assignment and handoff between agents and bots.
Yes, LINE sits beside WhatsApp, SMS and other channels in the same shared inbox, with one customer record across all of them.