Instagram

One Instagram DM API for support, sales and social commerce

Automate replies, turn comments into conversations, and answer every DM from one shared inbox — without ever leaving Instagram.

One inbox

Every Instagram surface, answered in one place

DMs, comments and story replies stop living in three separate corners of the app. They all land in the same shared inbox — with the same history behind them.

Direct messages

Auto-replies and saved responses handle the routine, and your team picks up whatever needs a human.

Comments, routed to DMs

A public “is this in stock?” becomes a private DM in seconds — before it scrolls out of the feed.

Story replies

Every reply to a story lands in the same thread, not a separate corner of the app you forget to check.

One AI across all three

The same agentic AI reads the full history and answers — whichever surface the message arrived on.

How it works

Go live on Instagram in three steps

  1. Connect your account

    Link your Instagram Business or Creator account in a few clicks — no code required.

  2. Set up replies & routing

    Define auto-replies, saved responses, and rules for turning comments into DMs.

  3. Go live in one inbox

    Every DM, comment-turned-DM and handoff lands in the same inbox as your other channels.

Social commerce

It starts in public. It closes in private.

A comment under your post is a buying signal with a shelf life. SMSLocal moves it into a private DM automatically, so the AI — or your team — can answer while the customer is still there.

On the post

Is the canvas tote still in stock? 😍

@aria.wears · public comment, sliding down the feed
In the DM, 6s later

Yes! In stock — here’s the link and a 10% code 🛍️

Answered by AI-assist · thread waiting in your shared inbox

2s comment routed to a DM6s answered with stock, link and code0 tabs your team has to watch

Why us

Why brands run Instagram on SMSLocal

One shared inboxevery DM, comment and story reply

Faster response times

Auto-replies answer in seconds, day or night.

Built for teams

Every agent works the same inbox, with clean handoff.

Works with your stack

CRM, helpdesk and store context ride along.

Built on the official API

Meta’s own API — never a risky workaround.

Experience Their Journey

Trusted by growing brands

Comments used to just sit there. Now every "is this in stock?" turns into a DM and gets answered in seconds.
RMRitika MalhotraFounder, D2C fashion brand
Our whole support team works the same Instagram inbox now — no more one person babysitting a phone.
ODOwen DsouzaSupport Lead, Retail
Setting up saved replies took an afternoon and cut our response time from hours to minutes.
FIFarah IqbalSocial Commerce Manager
Get Started

Turn Instagram DMs into a real channel

Connect your account and start automating replies today.

Answers To Your Questions

Instagram messaging API — frequently asked questions

It is Meta’s official API for sending and receiving Instagram DMs at scale, letting businesses automate and manage conversations beyond the Instagram app.

Yes — comments on your posts can be automatically routed into a private DM conversation, in addition to auto-replying to direct messages.

Yes, the whole conversation history and inbox is shared across your team, with assignment and handoff between agents and bots.

Yes — an Instagram Business or Creator account connected to a Facebook Page is required to use the Messaging API.