One Instagram DM API for support, sales and social commerce
Automate replies, turn comments into conversations, and answer every DM from one shared inbox — without ever leaving Instagram.
Every Instagram surface, answered in one place
DMs, comments and story replies stop living in three separate corners of the app. They all land in the same shared inbox — with the same history behind them.
Auto-replies and saved responses handle the routine, and your team picks up whatever needs a human.
A public “is this in stock?” becomes a private DM in seconds — before it scrolls out of the feed.
Every reply to a story lands in the same thread, not a separate corner of the app you forget to check.
The same agentic AI reads the full history and answers — whichever surface the message arrived on.
Go live on Instagram in three steps
Connect your account
Link your Instagram Business or Creator account in a few clicks — no code required.
Set up replies & routing
Define auto-replies, saved responses, and rules for turning comments into DMs.
Go live in one inbox
Every DM, comment-turned-DM and handoff lands in the same inbox as your other channels.
It starts in public. It closes in private.
A comment under your post is a buying signal with a shelf life. SMSLocal moves it into a private DM automatically, so the AI — or your team — can answer while the customer is still there.
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Why brands run Instagram on SMSLocal
Faster response times
Auto-replies answer in seconds, day or night.
Built for teams
Every agent works the same inbox, with clean handoff.
Works with your stack
CRM, helpdesk and store context ride along.
Built on the official API
Meta’s own API — never a risky workaround.
Trusted by growing brands
Turn Instagram DMs into a real channel
Connect your account and start automating replies today.
Instagram messaging API — frequently asked questions
It is Meta’s official API for sending and receiving Instagram DMs at scale, letting businesses automate and manage conversations beyond the Instagram app.
Yes — comments on your posts can be automatically routed into a private DM conversation, in addition to auto-replying to direct messages.
Yes, the whole conversation history and inbox is shared across your team, with assignment and handoff between agents and bots.
Yes — an Instagram Business or Creator account connected to a Facebook Page is required to use the Messaging API.