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Apple Messages

Native iMessage business chat, sent through an approved provider

Rich links, list pickers, Apple Pay and reactions — delivered to the Messages app customers already trust, with Apple's required approval handled for you.

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Rich formats

Messages that do more than say hello

List & time pickers

Customers tap a slot, size or option right inside the thread — no forms, no links out.

📅 Pick a time

Apple Pay

Take a deposit or full payment without the customer ever leaving Messages.

Deposit$25.00

Rich links & tapbacks

Branded link previews, images and reaction tapbacks — not plain grey texts.

New arrivals — Spring line

Verified brand

Your name, logo and colour sit at the top of every conversation.

SLSMSLocal✓
The catch

Apple decides who can send. We are already through the gate.

Apple Messages for Business isn’t an open API — every message must go through an approved Messages Service Provider. The bottleneck isn’t the chat, it’s the approval.

Apply as MSPApple reviewGet verifiedSend messages
  • ✓Send through our already-approved MSP status
  • ✓Live as soon as your business is verified
  • ✓List pickers, time pickers and Apple Pay, ready-made
  • ✓Sits beside WhatsApp, SMS and email in one inbox
How it works

Go live on Apple Messages in three steps

Get Apple-approved

We handle the Messages Service Provider application and Apple review for you.

  • ✓We file the MSP application on your behalf
  • ✓We answer Apple’s review questions for you
  • ✓You get notified the moment you’re verified
MSP application status
Business documentsSubmitted
MSP applicationFiled for you
Apple reviewIn progress
Business verified✓ Approved
Average approval time: 3–5 business days — we track every stage for you.
Why us

Why brands choose SMSLocal as their MSP

01

We are the approved path

Apple requires an approved Messages Service Provider — that paperwork and review is on us, not you.

02

Built for teams

Multiple agents work the same Business Chat inbox without stepping on each other.

03

Works with your stack

Connect your CRM, helpdesk or store so every reply carries real order and customer context.

04

One inbox, every channel

Apple Messages sits beside WhatsApp, SMS and email in the same shared inbox.

Experience Their Journey

Trusted by growing brands

Letting customers pick an appointment slot right inside Messages, with no app to download, cut our no-show rate noticeably.
CBClaire BennettOps Manager, Salon chain
The Apple approval process looked intimidating until SMSLocal ran the whole MSP application for us.
MLMarcus LeeFounder, D2C brand
Taking a deposit with Apple Pay inside the chat removed a step that used to lose us bookings.
APAna PopescuCustomer Experience Lead
Get Started

Bring your brand into iMessage the right way

We handle Apple's approval — you handle the conversation.

Get Started
Answers To Your Questions

Apple Messages for Business — frequently asked questions

It is the official way for businesses to chat with customers inside the Messages app on iPhone, using rich formats like list pickers, time pickers and Apple Pay.

Yes — Apple requires businesses to send through an approved Messages Service Provider. We are that approved provider, and we handle the application for you.

Yes, Apple Pay can be triggered directly inside the chat for deposits, orders or invoices, without the customer leaving Messages.

Yes, Apple Messages sits beside WhatsApp, SMS and other channels in the same shared inbox, with one customer record across all of them.