English
介绍
一家花店在母亲节前一周开设了商务短信服务。所有者加载客户列表，撰写有关预购的温暖消息并按发送。控制面板上显示“已发送。“一半的顾客从未收到过，其余的顾客迟到了几个小时。
消息没有任何问题。该商店跳过了美国运营商现在对每家使用常规本地号码发短信的企业所期望的步骤：10DLC 注册。
本指南详细介绍了 10DLC 是什么、为什么存在注册、开始前需要什么、从品牌到活动的流程如何运行，以及导致提交被拒绝的错误。我们是为美国中小型企业编写的，无论您自己注册还是通过 SMSLocal 等消息传递提供商注册，都适用相同的步骤。
要点
- 10DLC 注册会告诉美国运营商您是谁以及您打算发送短信的内容。未注册的业务流量会受到更严格的过滤，并会产生额外的运营商费用。
- 您注册两次： 品牌 （您的企业身份）和 活动 （您发送的内容以及原因）。
- 公司名称、税号和地址必须与官方记录完全一致。
- 清晰的示例消息、可见的选择加入证据、隐私政策和条款可以防止大多数拒绝。
- 批准时间各不相同，因此请在大量发送之前进行注册。
什么是 10DLC？
10DLC代表 10位长码。这是标准的 10 位数电话号码，例如 (559) 555-0123，企业可以使用它向美国客户发送短信。
你经常会看到它写成 A2P 10DLC。 A2P 意味着应用程序到个人：企业将文本从软件发送给个人，而不是一个人向另一个人打字。如果您对这种区别感到陌生，我们的指南 A2P 消息传递 详细解释一下。
与免费电话号码或短代码不同，10DLC 号码看起来是本地号码。这是它的主要优点。与一长串数字相比，达拉斯的客户更有可能识别和信任德克萨斯州的号码。
为什么存在 10DLC 注册
几年前，企业可以购买本地号码并在当天下午开始发短信。这种开放性也让垃圾邮件发送者能够发送大量无法追踪的号码。
美国运营商通过注册做出回应。现在，通过 10DLC 号码发送短信的企业会告诉运营商他们是谁以及他们计划发送什么。作为回报，他们的消息会收到更高、更可预测的传递。来自未注册流量的消息可能会被过滤、减慢或阻止，并且运营商会对未注册流量收取额外费用。
该进程背后的注册表是 活动登记处 (TCR)。您通常不直接处理它。您的消息传递提供商会为您向 TCR 提交您的详细信息。
品牌和活动：注册的两部分
注册有两个部分，人们经常混淆它们。
品牌 回答“你是谁？”它涵盖您的法定企业名称、税号、地址、网站和联系方式。
活动 回答“你要发送什么，发送给谁？”它涵盖了您的用例、示例消息以及人们选择加入的证据。
一个品牌可以有多个营销活动。标准品牌通常最多允许五个，而独资经营品牌仅限于一个。诊所可能会注册一项预约提醒活动和另一项促销优惠活动，因为每个活动都有不同的目的和不同的规则。
开始之前：需要准备什么
先收集这些。大多数延误是由于信息缺失或不匹配造成的，而不是来自运营商。
| 你需要什么 | 为什么这很重要 |
|---|---|
| 合法的企业名称，与注册的完全一致 | 它必须与您的官方记录相符，包括标点符号和后缀，例如“LLC” |
| 企业的 EIN（税号）或独资经营者的个人详细信息 | 用于验证业务 |
| 营业地址 | 必须符合官方记录 |
| 一个工作网站 | 审阅者寻找真正的商业存在 |
| 从您的网站链接的隐私政策和条款 | 许多活动在没有它们的情况下都会被拒绝 |
| 您的短信程序的描述 | 对您发送的内容和原因进行清晰、具体的解释 |
| 两个或多个示例消息 | They must reflect what you will actually send |
| Proof of opt-in | A screenshot or URL showing how customers agree to receive texts |
How to Register for 10DLC: Step by Step
Step 1: Pick the right brand type
Most businesses register as a standard brand with an EIN. Individuals without an EIN can usually register as a sole proprietor, which is faster but comes with lower message volume limits. If you plan to grow, register as a business from the start so you do not need to redo the process.
Step 2: Submit your brand details
Enter your legal name, tax ID, address and website. Compare each field against your tax records before you submit. Even a small mismatch, such as "Smith Plumbing" versus "Smith Plumbing LLC," can fail verification.
After submission, your brand receives a status and a trust score. A higher score usually means higher message throughput. Some businesses can pay for optional extra vetting to improve their score, which can matter if you plan to send high volumes.
Step 3: Choose a campaign use case
Campaigns are registered under a use case. Common ones include:
- Account notifications
- Customer care
- 交货通知
- Two-factor authentication (one-time passcodes)
- 营销
- Fraud alerts
- Low volume mixed, for businesses that send a few kinds of messages in small amounts
Choose the one that matches what you really send. Registering as "customer care" and then sending promotions can lead to blocked messages later. Not sure where your messages fit? Our guide to 交易短信 shows how order, account and security texts differ from promotions.
Step 4: Write your campaign description and samples
Explain in plain language who your customers are, how they sign up and what messages they receive. Then write sample messages that sound like the real thing.
A strong sample usually includes your business name, a clear purpose and opt-out wording. For example:
“Harbor View Dental: Your cleaning is booked for Tue, Apr 8 at 9:30 AM. Reply C to confirm or R to reschedule. Reply STOP to opt out.”
The same goes for the campaign description. Compare these two:
- Too vague: "We send marketing messages to our customers."
- Clear and specific: "Harbor View Dental sends appointment confirmations and reminders to patients who book online or at the front desk and agree to receive texts. Patients can reply STOP at any time."
The second version tells a reviewer who you are, who receives the texts, how they opted in and what you send. That is exactly what they check.
Step 5: Show how customers opt in
Reviewers want to see consent. Provide a link or screenshot of the form, checkbox, keyword sign-up or paper form where customers agree to receive texts. The consent language should name your business and say what kinds of messages they will get and that message and data rates may apply.
Step 6: Submit and wait for review
Review times vary by provider and by how complete your submission is. Brand checks are usually quicker than campaign reviews, and a campaign can take from a few days to a few weeks. Ask your provider for its current estimate, and plan your launch around it instead of registering the day before a promotion.
Step 7: Connect your number and start sending
Once the campaign is approved, your 10DLC number is linked to it and you can send. Start with a small test group, check delivery reports, and then scale up.
Make your messages stand out with reliable, fast and effective communication. Elevate your texting game today.
Why Registrations Get Rejected
Most rejections follow the same few patterns. Check your submission against this list before you press submit.
- Name or EIN mismatch. The business name on your form differs from official records.
- No visible opt-in. There is no screenshot, form or URL showing consent.
- Missing privacy policy or terms. Reviewers look for them on your website.
- Vague descriptions. "We send marketing messages" does not explain anything. Say who, what, how often.
- Sample messages that do not match the use case. A promotional sample under an account-notification campaign is a red flag.
- Missing business name or opt-out language in samples. Include both.
- Public link shorteners. Free shorteners are commonly treated as a spam signal. Use your own domain.
- Restricted content. Carriers restrict categories such as cannabis, illegal content and certain high-risk offers like some lending and debt services. Messages in these areas often need special handling or are not allowed.
- Wrong volume estimates. Registering for a few hundred messages and sending tens of thousands creates problems.
If a submission is rejected, read the reason code, fix the specific issue and resubmit. A repeated failure for the same reason slows you down more than taking an extra day to get it right the first time.
What Registration Costs
Fees come from two places. Carriers and the registry charge for brand registration and campaign review, and providers may add their own charges. Some of these are one-time fees and some are monthly. Amounts change, so check your provider's current pricing instead of relying on a number from a blog post.
Budget for it as a normal cost of business texting. Unregistered traffic usually costs more per message anyway, and it risks blocked delivery.
10DLC vs Toll-Free vs Short Code
Registration is not the only way to text in the US. Which option you choose depends on your volume and goals.
| 10DLC | 免费电话 | Short code | |
|---|---|---|---|
| Looks like | Local 10-digit number | 800-style number | 5 or 6 digits |
| 最适合 | Local businesses, small and mid-sized volume | Customer support, national brands | Very high volume and fast throughput |
| 设置 | Brand and campaign registration | Toll-free verification | Application and carrier approval, usually the longest |
| Customer feel | Local and personal | Professional | High-volume campaign |
If you are leaning toward the high-volume route, our overview of the 22395 short code shows how short codes work in practice.
After You Are Approved: Staying Compliant
Registration is not a one-time finish line. Keep these habits:
- Send only what you registered. If your use case changes, register a new campaign.
- Honor opt-outs right away. When someone replies STOP, stop texting them.
- Keep consent records. Store the date, time and method of each opt-in. Our SMS marketing guide explains how to build a list people actually agree to join.
- Watch your delivery reports. A sudden drop in delivery can signal filtering.
- Respect send times. Avoid late-night promotions.
- Plan your sends. Once you are approved, our guide to running a bulk SMS campaign covers choosing features and measuring results.
Registering Through SMSLocal
If you send through SMSLocal, sender registration is handled for you during onboarding, so you do not have to work through the carrier process alone. You still know your business best, so have the details from the checklist above ready: your legal business name, tax ID, website, sample messages and opt-in proof. Contact the SMSLocal team if you want help reviewing them before you apply.
结论
10DLC registration feels like paperwork, but it is what lets your texts reach customers reliably. Register your brand with details that match your official records, choose the right use case, write clear sample messages and document how people opt in.
Allow time for review, fix rejection reasons one by one and keep your program aligned with what you registered. A clean registration protects your delivery today and makes it easier to grow your texting later.
Start your free trial with SMSLocal and reach your customers with registered, reliable messages.
常见问题解答
If you send business texts to US recipients from a standard 10-digit local number, carriers expect you to register. Without registration, messages are likely to be filtered, blocked or charged higher fees. Toll-free numbers and short codes follow their own approval processes.
It varies. Brand checks are usually quicker, and campaign review can take from a few days to a few weeks. A complete, accurate submission is the best way to speed it up.
A brand is your business identity: name, tax ID, address and website. A campaign describes what you send, including the use case, sample messages and opt-in proof. One brand can run several campaigns.
Yes. Individuals without an EIN can usually register as sole proprietors. This route is simpler but allows only one campaign and lower daily volume, so businesses that expect to grow often register as standard brands.
The most common causes are a business name that does not match official records, missing opt-in proof, no privacy policy or terms, vague descriptions, sample messages that do not fit the use case, and public link shorteners. Review the rejection reason, correct that item and resubmit.
No. Message length works the same on every number type: 160 characters per segment in standard text, and 70 when a message contains an emoji or other special characters.
