The Benefits of Transactional SMS Messages

Transactional SMS messages are texts sent to customers to confirm their actions. It might be a purchase, a booking they have made, or any other transaction. You might also receive transactional SMS messages from your bank, for example, to confirm that you have paid a bill. In this blog post, we will look at the benefits and how they can be used effectively. 

Transactional SMS Messages

Benefits Of Transactional SMS

One of the main benefits is that they help to build trust between you and your customer. For example, suppose a customer makes a purchase and receives a transactional SMS message to confirm the purchase. In that case, it allows them to trust that the purchase has been completed successfully and that their money has gone where it is supposed to go. 

Another benefit is that they can help you to build a relationship with your customers. Sending well-written and helpful transactional SMS messages will show your customers that you are a professional and reliable company. As a result, it can encourage them to do business with you again in the future. 

Finally, transactional SMS messages can be used as a marketing tool. For example, a coupon code can encourage customers to visit your website or store again. You can also use transactional SMS messages to upsell products or services to customers. Here are three reasons why your business should be using transactional SMS messages. 

  1. They are personal

People are used to receiving appointment reminders and order updates via SMS. In fact, according to Statista, 97% of people think text messages are personal. It is a big deal because people are four times more likely to answer a private message than a marketing message. 

  1. They are timely

Another advantage is that they can be sent in real-time. For example, if you have a customer who has just placed an order on your website, you could immediately send them an SMS message to inform them that their order has been received and is being processed. Timely transactional messages like these can help build trust and foster better relationships with your customers. 

  1. They are efficient

it is also very efficient because it can be automated. Once you have set up your system, sending can happen automatically in the background without input from you or your team. As a result, it frees up valuable time spent on other tasks. 

  1. Batch messaging

Transactional communications are not confined to a single recipient. AT&T, for example, utilizes bulk SMS to notify several customers on the same account when their shared data limit is reached. When the threshold is reached, the corporation sends a transactional SMS informing account consumers of the overage fee.

  1. Two-way SMS functionality

According to a survey, 67 percent of customers believe that the capacity to convert a notice into a two-way discussion is critical. For bookings, businesses may utilize transactional text messages to induce a response by employing keywords such as “Reply YES to confirm.” It might signal the start of a dialogue.

Conclusion

Transactional SMS messages are texts sent to customers to confirm an action they have taken, such as a purchase or booking. In this blog post, we have looked at some of the benefits of transactional SMS messages, including building trust with customers, building relationships, and using them as marketing tools.

 

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