The Difference Between Application to Person and Person to Person Messaging

In the world of messaging, there are two main types of messaging platforms: application-to-person (A2P) and person-to-person (P2P). Both have advantages and disadvantages, so it’s essential to understand the difference before choosing a venue for your business.

Person Messaging

Application to Person Messaging

Application-to-person messaging, also known as A2P, is a type of messaging platform that allows businesses to send messages directly to consumers. A2P media are typically used for customer notifications, appointment reminders, and other one-way or Broadcast communications. A2P statements are subject to strict regulations, so they must be carefully crafted to avoid sounding spammy. 

Advantages of A2P: 

Disadvantages of A2P: 

Person-to-Person Messaging 

Person-to-person messaging, also known as P2P messaging, is a type of messaging platform that allows individuals to send messages directly to each other. P2P media are typically used for one-on-one conversations, group chats, and different kinds of two-way or interpersonal communications. P2P statements are not subject to the same strict regulations as A2P messages so they can be more casual. 

Advantages of P2P Messaging: 

Disadvantages of P2PMessaging: 


When deciding whether to use an A2P or P2P messaging platform for your business, it’s essential to weigh the advantages and disadvantages of each. If you need guaranteed delivery and tracking capabilities, then an A2P platform is probably your best bet. However, if you’re looking for a quick and easy way to communicate with customers or employees, then a P2P platform may be sufficient.